Service business search redesign
Problem
The old site described the company in broad language, but important services did not have dedicated pages or clear enquiry paths.
Build
Rebuilt the page architecture around buyer intent, added service-led copy, improved metadata, added schema, and simplified contact routing.
Outcome area
The business gained a clearer search structure and a cleaner way to measure which pages generate qualified enquiries.
Metric to confirm: enquiry quality, indexed service pages, and conversion rate by source.